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Why has Satyam captured in throng of Rebranding ?

Satyam is known as top Five branding IT company in India and after taken by Tech Mahindra , the question is arise , will it benefited for tech mahindra for rebranding Satyam .

Argument in favour
  • Because , Ramalinga Raju has committed fraud and whole goodwill with the name of Satyam has distroyed .
  • If this brand will continue , the people will also remember the fraud accident when they will deal with this new company.

Argument in Against

  • Satyam has made his name as brand from many years and only one accident can not distroy its loyality in world market .
  • Satyam also can save money of advertising because , if a new brand is arise instead of Satyam , The Tech Mahindra will expand many crores of rupees for rebuild its new rebrand .

So , Satyam has captured in throng of Rebranding in real sense .


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Accounting ! Answers: Why has Satyam captured in throng of Rebranding ?
Why has Satyam captured in throng of Rebranding ?
Accounting ! Answers
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